Just like Apple or Nike have built a company brand that is recognizable all around the world, you can build a personal brand that shows your own uniqueness and makes you stand out. By knowing your values and what you stand for, life’s opportunities begin to present themselves. It’s important to know your message and ask yourself What makes you, you? Is it that you make people laugh? Is it how you care about people? Are you a strong communicator? Once you can sum up in a couple of sentences your message, own it.
Working on building your personal brand also requires that you focus on where you want to go. You don’t want a plan that is inflexible because life can get in the way, but it’s good to have a plan. This means you have to know where you are starting and becoming the best version of yourself at that moment. With patience you learn how to share your positive message and stand out from the crowd.
Learn to not let rejection stop you. If someone doesn’t get it, then it’s likely not the right time or the right fit. However, it is important to get comfortable with rejection. Being rejected means you are putting yourself out there. Even Steve Jobs was fired from Apple in 1985. Of this experience he said, “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.” This touches on the idea that we need to look at rejection or failure as an opportunity for growth and self-reflection. It forces you to evaluate not just on how you are telling your message but also on how it is being received.
Finally, it is important to remember to not forget what you stand for. Do your best to stay authentic and rather than looking at what you can get from others, take the perspective of how your message can serve or help others. This is really important when looking at social media and creating your personal brand. Don’t force it, be intentional with how you present yourself and be effective, which will open more doors for new opportunities. For this week’s #MakeItHappen, tell us how you are being authentic and spreading your own unique message and email us at firstname.lastname@example.org or share your story and tag us on social.
Go make it happen,
Luly & the YTeach Team
“Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.
– Geoffrey Zakarian